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Middle East
UAE
Digital advertising benchmarks, audience data, and channel insights for UAE (AE).
Key Advertising Metrics
CPM
$8.9
CPC
$0.95
CPA
$22
CPV
$0.027
CPL
$31
CPI
$2
Market Overview
Ad Spend
$4.2B
YoY Growth
12%
Mobile Share
85%
Market Maturity
Emerging
Currency
AED
Population
10M
Digital Penetration
Internet99%
Social Media98%
Mobile91%
Smartphone87%
Platform Dominance
Top Platform
Google
Social Dominant
Instagram
Search Dominant
Google
Video Dominant
YouTube
Messaging App
WhatsApp
E-Commerce Platform
Noon/Amazon
Channel Share Breakdown
Programmatic50%
Social42%
Search22%
Display12%
Video15%
CTV3%
Audio2%
Retail Media2%
DOOH2%
Demographics
Median Age
33
Gender Split
50% M / 50% F
Urban
82%
Rural
18%
HH Income (avg)
$3,542
Literacy Rate
99%
Age Brackets
13-178%
18-2418%
25-3424%
35-4420%
45-5416%
55-6410%
65+4%
Performance Benchmarks
Avg CTR
2%
Avg CVR
2.4%
Avg VTR
70%
Engagement Rate
1.3%
Viewability
50%
Brand Safety
50%
Regulation & Privacy
Privacy Framework
DIFC/ADGM DPL
Cookie Status
Limited
Ad Tax
None
Data Localization
Limited
METRIX — Advertising Intelligence Platform