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Albania
Digital advertising benchmarks, audience data, and channel insights for Albania (AL).
Key Advertising Metrics
CPM
$2.8
CPC
$0.28
CPA
$8
CPV
$0.008
CPL
$11
CPI
$0.6
Market Overview
Ad Spend
$0.06B
YoY Growth
22%
Mobile Share
88%
Market Maturity
Emerging
Currency
ALL
Population
2.8M
Digital Penetration
Internet72%
Social Media52%
Mobile66%
Smartphone63%
Platform Dominance
Top Platform
Google
Social Dominant
Meta
Search Dominant
Google
Video Dominant
YouTube
Messaging App
WhatsApp
E-Commerce Platform
N/A
Channel Share Breakdown
Programmatic25%
Social35%
Search22%
Display12%
Video15%
CTV3%
Audio2%
Retail Media2%
DOOH2%
Demographics
Median Age
35
Gender Split
50% M / 50% F
Urban
68%
Rural
32%
HH Income (avg)
$1,561
Literacy Rate
92%
Age Brackets
13-175%
18-2414%
25-3420%
35-4422%
45-5418%
55-6414%
65+7%
Performance Benchmarks
Avg CTR
2.4%
Avg CVR
2.4%
Avg VTR
60%
Engagement Rate
2%
Viewability
50%
Brand Safety
50%
Regulation & Privacy
Privacy Framework
Partial
Cookie Status
Limited
Ad Tax
None
Data Localization
Limited
METRIX — Advertising Intelligence Platform