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South America
Argentina
Digital advertising benchmarks, audience data, and channel insights for Argentina (AR).
Key Advertising Metrics
CPM
$1.5
CPC
$0.15
CPA
$4.5
CPV
$0.005
CPL
$6
CPI
$0.3
Market Overview
Ad Spend
$1.8B
YoY Growth
18%
Mobile Share
82%
Market Maturity
Emerging
Currency
ARS
Population
46M
Digital Penetration
Internet87%
Social Media78%
Mobile80%
Smartphone76%
Platform Dominance
Top Platform
Google
Social Dominant
Meta
Search Dominant
Google
Video Dominant
YouTube
Messaging App
WhatsApp
E-Commerce Platform
Mercado Libre
Channel Share Breakdown
Programmatic50%
Social42%
Search22%
Display12%
Video15%
CTV3%
Audio2%
Retail Media2%
DOOH2%
Demographics
Median Age
32
Gender Split
49% M / 51% F
Urban
82%
Rural
18%
HH Income (avg)
$7,062
Literacy Rate
99%
Age Brackets
13-178%
18-2418%
25-3424%
35-4420%
45-5416%
55-6410%
65+4%
Performance Benchmarks
Avg CTR
2%
Avg CVR
2.4%
Avg VTR
70%
Engagement Rate
1.3%
Viewability
50%
Brand Safety
50%
Regulation & Privacy
Privacy Framework
DPL 25,326
Cookie Status
Limited
Ad Tax
None
Data Localization
Limited
METRIX — Advertising Intelligence Platform