← Back to all countries
Oceania
Australia
Digital advertising benchmarks, audience data, and channel insights for Australia (AU).
Key Advertising Metrics
CPM
$10.5
CPC
$1.12
CPA
$27
CPV
$0.032
CPL
$38
CPI
$2.3
Market Overview
Ad Spend
$13.2B
YoY Growth
7.8%
Mobile Share
70%
Market Maturity
Developing
Currency
AUD
Population
26M
Digital Penetration
Internet96%
Social Media82%
Mobile88%
Smartphone84%
Platform Dominance
Top Platform
Google
Social Dominant
Meta
Search Dominant
Google
Video Dominant
YouTube
Messaging App
WhatsApp
E-Commerce Platform
Amazon AU
Channel Share Breakdown
Programmatic72%
Social42%
Search28%
Display15%
Video22%
CTV8%
Audio2%
Retail Media6%
DOOH2%
Demographics
Median Age
38
Gender Split
48% M / 52% F
Urban
82%
Rural
18%
HH Income (avg)
$8,015
Literacy Rate
99%
Age Brackets
13-175%
18-2414%
25-3420%
35-4422%
45-5418%
55-6414%
65+7%
Performance Benchmarks
Avg CTR
2%
Avg CVR
3%
Avg VTR
70%
Engagement Rate
1.3%
Viewability
65%
Brand Safety
70%
Regulation & Privacy
Privacy Framework
Privacy Act
Cookie Status
Limited
Ad Tax
None
Data Localization
Limited
METRIX — Advertising Intelligence Platform