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Caribbean
Aruba
Digital advertising benchmarks, audience data, and channel insights for Aruba (AW).
Key Advertising Metrics
CPM
$5.2
CPC
$0.52
CPA
$14
CPV
$0.016
CPL
$20
CPI
$1.1
Market Overview
Ad Spend
$0.006B
YoY Growth
8%
Mobile Share
80%
Market Maturity
Emerging
Currency
AWG
Population
0.11M
Digital Penetration
Internet85%
Social Media65%
Mobile78%
Smartphone74%
Platform Dominance
Top Platform
Google
Social Dominant
Meta
Search Dominant
Google
Video Dominant
YouTube
Messaging App
WhatsApp
E-Commerce Platform
N/A
Channel Share Breakdown
Programmatic25%
Social35%
Search22%
Display12%
Video15%
CTV3%
Audio2%
Retail Media2%
DOOH2%
Demographics
Median Age
40
Gender Split
49% M / 51% F
Urban
68%
Rural
32%
HH Income (avg)
$3,036
Literacy Rate
99%
Age Brackets
13-175%
18-2414%
25-3420%
35-4422%
45-5418%
55-6414%
65+7%
Performance Benchmarks
Avg CTR
2.4%
Avg CVR
2.4%
Avg VTR
70%
Engagement Rate
2%
Viewability
50%
Brand Safety
50%
Regulation & Privacy
Privacy Framework
Minimal
Cookie Status
Limited
Ad Tax
None
Data Localization
Limited
METRIX — Advertising Intelligence Platform