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Asia
Brunei
Digital advertising benchmarks, audience data, and channel insights for Brunei (BN).
Key Advertising Metrics
CPM
$4.5
CPC
$0.45
CPA
$12
CPV
$0.013
CPL
$17
CPI
$1
Market Overview
Ad Spend
$0.03B
YoY Growth
12%
Mobile Share
80%
Market Maturity
Emerging
Currency
BND
Population
0.45M
Digital Penetration
Internet95%
Social Media82%
Mobile87%
Smartphone83%
Platform Dominance
Top Platform
Google
Social Dominant
Meta
Search Dominant
Google
Video Dominant
YouTube
Messaging App
WhatsApp
E-Commerce Platform
N/A
Channel Share Breakdown
Programmatic25%
Social42%
Search22%
Display12%
Video15%
CTV3%
Audio2%
Retail Media2%
DOOH2%
Demographics
Median Age
32
Gender Split
51% M / 49% F
Urban
82%
Rural
18%
HH Income (avg)
$3,509
Literacy Rate
99%
Age Brackets
13-178%
18-2418%
25-3424%
35-4420%
45-5416%
55-6410%
65+4%
Performance Benchmarks
Avg CTR
2%
Avg CVR
2.4%
Avg VTR
70%
Engagement Rate
1.3%
Viewability
50%
Brand Safety
50%
Regulation & Privacy
Privacy Framework
Minimal
Cookie Status
Limited
Ad Tax
None
Data Localization
Limited
METRIX — Advertising Intelligence Platform