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Africa
Egypt
Digital advertising benchmarks, audience data, and channel insights for Egypt (EG).
Key Advertising Metrics
CPM
$0.8
CPC
$0.08
CPA
$3
CPV
$0.002
CPL
$4
CPI
$0.2
Market Overview
Ad Spend
$1.2B
YoY Growth
25%
Mobile Share
90%
Market Maturity
Emerging
Currency
EGP
Population
112M
Digital Penetration
Internet72%
Social Media48%
Mobile66%
Smartphone63%
Platform Dominance
Top Platform
Meta
Social Dominant
Meta
Search Dominant
Google
Video Dominant
YouTube
Messaging App
WhatsApp
E-Commerce Platform
Noon/Jumia
Channel Share Breakdown
Programmatic50%
Social28%
Search22%
Display12%
Video15%
CTV3%
Audio2%
Retail Media2%
DOOH2%
Demographics
Median Age
24
Gender Split
51% M / 49% F
Urban
68%
Rural
32%
HH Income (avg)
$4,623
Literacy Rate
92%
Age Brackets
13-1712%
18-2422%
25-3420%
35-4416%
45-5414%
55-6410%
65+6%
Performance Benchmarks
Avg CTR
2.8%
Avg CVR
2.4%
Avg VTR
60%
Engagement Rate
2%
Viewability
50%
Brand Safety
50%
Regulation & Privacy
Privacy Framework
Law 151/2020
Cookie Status
Limited
Ad Tax
None
Data Localization
Limited
METRIX — Advertising Intelligence Platform