← Back to all countries
Europe
France
Digital advertising benchmarks, audience data, and channel insights for France (FR).
Key Advertising Metrics
CPM
$7.8
CPC
$0.88
CPA
$22
CPV
$0.023
CPL
$31
CPI
$1.7
Market Overview
Ad Spend
$12.1B
YoY Growth
7.5%
Mobile Share
67%
Market Maturity
Developing
Currency
EUR
Population
68M
Digital Penetration
Internet92%
Social Media76%
Mobile84%
Smartphone80%
Platform Dominance
Top Platform
Google
Social Dominant
Meta
Search Dominant
Google
Video Dominant
YouTube
Messaging App
WhatsApp
E-Commerce Platform
Amazon FR
Channel Share Breakdown
Programmatic72%
Social42%
Search28%
Display15%
Video22%
CTV8%
Audio2%
Retail Media6%
DOOH2%
Demographics
Median Age
42
Gender Split
49% M / 51% F
Urban
82%
Rural
18%
HH Income (avg)
$14,226
Literacy Rate
99%
Age Brackets
13-175%
18-2414%
25-3420%
35-4422%
45-5418%
55-6414%
65+7%
Performance Benchmarks
Avg CTR
2%
Avg CVR
3%
Avg VTR
70%
Engagement Rate
1.3%
Viewability
65%
Brand Safety
70%
Regulation & Privacy
Privacy Framework
EU GDPR / CNIL
Cookie Status
Strict consent
Ad Tax
2-7% DST
Data Localization
EU adequacy
METRIX — Advertising Intelligence Platform