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Europe
Hungary
Digital advertising benchmarks, audience data, and channel insights for Hungary (HU).
Key Advertising Metrics
CPM
$6
CPC
$0.6
CPA
$15
CPV
$0.018
CPL
$21
CPI
$1.3
Market Overview
Ad Spend
$0.7B
YoY Growth
27%
Mobile Share
66%
Market Maturity
Emerging
Currency
HUF
Population
9.6M
Digital Penetration
Internet85%
Social Media72%
Mobile78%
Smartphone74%
Platform Dominance
Top Platform
Google
Social Dominant
Meta
Search Dominant
Google
Video Dominant
YouTube
Messaging App
WhatsApp
E-Commerce Platform
eMAG
Channel Share Breakdown
Programmatic25%
Social42%
Search22%
Display12%
Video15%
CTV3%
Audio2%
Retail Media2%
DOOH2%
Demographics
Median Age
44
Gender Split
49% M / 51% F
Urban
68%
Rural
32%
HH Income (avg)
$1,969
Literacy Rate
99%
Age Brackets
13-175%
18-2414%
25-3420%
35-4422%
45-5418%
55-6414%
65+7%
Performance Benchmarks
Avg CTR
2%
Avg CVR
2.4%
Avg VTR
70%
Engagement Rate
1.3%
Viewability
50%
Brand Safety
50%
Regulation & Privacy
Privacy Framework
Partial
Cookie Status
Limited
Ad Tax
None
Data Localization
Limited
METRIX — Advertising Intelligence Platform