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Middle East
Jordan
Digital advertising benchmarks, audience data, and channel insights for Jordan (JO).
Key Advertising Metrics
CPM
$4.8
CPC
$0.48
CPA
$12
CPV
$0.014
CPL
$17
CPI
$1.1
Market Overview
Ad Spend
$0.15B
YoY Growth
15%
Mobile Share
94%
Market Maturity
Emerging
Currency
JOD
Population
11.4M
Digital Penetration
Internet68%
Social Media58%
Mobile62%
Smartphone59%
Platform Dominance
Top Platform
Google
Social Dominant
Meta
Search Dominant
Google
Video Dominant
YouTube
Messaging App
WhatsApp
E-Commerce Platform
N/A
Channel Share Breakdown
Programmatic25%
Social35%
Search22%
Display12%
Video15%
CTV3%
Audio2%
Retail Media2%
DOOH2%
Demographics
Median Age
24
Gender Split
51% M / 49% F
Urban
68%
Rural
32%
HH Income (avg)
$4,140
Literacy Rate
92%
Age Brackets
13-1712%
18-2422%
25-3420%
35-4416%
45-5414%
55-6410%
65+6%
Performance Benchmarks
Avg CTR
2.4%
Avg CVR
2.4%
Avg VTR
60%
Engagement Rate
2%
Viewability
50%
Brand Safety
50%
Regulation & Privacy
Privacy Framework
Partial
Cookie Status
Limited
Ad Tax
None
Data Localization
Limited
METRIX — Advertising Intelligence Platform