← Back to all countries
Middle East
Kuwait
Digital advertising benchmarks, audience data, and channel insights for Kuwait (KW).
Key Advertising Metrics
CPM
$8.2
CPC
$0.9
CPA
$21
CPV
$0.025
CPL
$29
CPI
$1.8
Market Overview
Ad Spend
$0.5B
YoY Growth
14%
Mobile Share
88%
Market Maturity
Emerging
Currency
KWD
Population
4.3M
Digital Penetration
Internet99%
Social Media98%
Mobile91%
Smartphone87%
Platform Dominance
Top Platform
Google
Social Dominant
Instagram
Search Dominant
Google
Video Dominant
YouTube
Messaging App
WhatsApp
E-Commerce Platform
Noon
Channel Share Breakdown
Programmatic25%
Social42%
Search22%
Display12%
Video15%
CTV3%
Audio2%
Retail Media2%
DOOH2%
Demographics
Median Age
37
Gender Split
50% M / 50% F
Urban
82%
Rural
18%
HH Income (avg)
$5,820
Literacy Rate
99%
Age Brackets
13-175%
18-2414%
25-3420%
35-4422%
45-5418%
55-6414%
65+7%
Performance Benchmarks
Avg CTR
2%
Avg CVR
2.4%
Avg VTR
70%
Engagement Rate
1.3%
Viewability
50%
Brand Safety
50%
Regulation & Privacy
Privacy Framework
None specific
Cookie Status
Limited
Ad Tax
None
Data Localization
Limited
METRIX — Advertising Intelligence Platform