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Europe
Moldova
Digital advertising benchmarks, audience data, and channel insights for Moldova (MD).
Key Advertising Metrics
CPM
$2
CPC
$0.2
CPA
$6
CPV
$0.006
CPL
$8
CPI
$0.4
Market Overview
Ad Spend
$0.03B
YoY Growth
18%
Mobile Share
82%
Market Maturity
Emerging
Currency
MDL
Population
2.6M
Digital Penetration
Internet65%
Social Media42%
Mobile59%
Smartphone57%
Platform Dominance
Top Platform
Google
Social Dominant
Meta
Search Dominant
Google
Video Dominant
YouTube
Messaging App
WhatsApp
E-Commerce Platform
N/A
Channel Share Breakdown
Programmatic25%
Social28%
Search22%
Display12%
Video15%
CTV3%
Audio2%
Retail Media2%
DOOH2%
Demographics
Median Age
38
Gender Split
50% M / 50% F
Urban
68%
Rural
32%
HH Income (avg)
$2,669
Literacy Rate
92%
Age Brackets
13-175%
18-2414%
25-3420%
35-4422%
45-5418%
55-6414%
65+7%
Performance Benchmarks
Avg CTR
2.8%
Avg CVR
2.4%
Avg VTR
60%
Engagement Rate
2%
Viewability
50%
Brand Safety
50%
Regulation & Privacy
Privacy Framework
Partial
Cookie Status
Limited
Ad Tax
None
Data Localization
Limited
METRIX — Advertising Intelligence Platform