← Back to all countries
Asia
Malaysia
Digital advertising benchmarks, audience data, and channel insights for Malaysia (MY).
Key Advertising Metrics
CPM
$2.6
CPC
$0.26
CPA
$7
CPV
$0.008
CPL
$10
CPI
$0.6
Market Overview
Ad Spend
$1.8B
YoY Growth
17%
Mobile Share
73%
Market Maturity
Emerging
Currency
MYR
Population
34M
Digital Penetration
Internet82%
Social Media75%
Mobile75%
Smartphone72%
Platform Dominance
Top Platform
Google
Social Dominant
Meta
Search Dominant
Google
Video Dominant
YouTube
Messaging App
WhatsApp
E-Commerce Platform
Shopee
Channel Share Breakdown
Programmatic50%
Social42%
Search22%
Display12%
Video15%
CTV3%
Audio2%
Retail Media2%
DOOH2%
Demographics
Median Age
30
Gender Split
51% M / 49% F
Urban
68%
Rural
32%
HH Income (avg)
$2,847
Literacy Rate
99%
Age Brackets
13-178%
18-2418%
25-3424%
35-4420%
45-5416%
55-6410%
65+4%
Performance Benchmarks
Avg CTR
2%
Avg CVR
2.4%
Avg VTR
70%
Engagement Rate
1.3%
Viewability
50%
Brand Safety
50%
Regulation & Privacy
Privacy Framework
Partial
Cookie Status
Limited
Ad Tax
None
Data Localization
Limited
METRIX — Advertising Intelligence Platform