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Middle East
Oman
Digital advertising benchmarks, audience data, and channel insights for Oman (OM).
Key Advertising Metrics
CPM
$6.8
CPC
$0.75
CPA
$18
CPV
$0.02
CPL
$25
CPI
$1.5
Market Overview
Ad Spend
$0.3B
YoY Growth
16%
Mobile Share
86%
Market Maturity
Emerging
Currency
OMR
Population
5.2M
Digital Penetration
Internet96%
Social Media85%
Mobile88%
Smartphone84%
Platform Dominance
Top Platform
Google
Social Dominant
Instagram
Search Dominant
Google
Video Dominant
YouTube
Messaging App
WhatsApp
E-Commerce Platform
Noon
Channel Share Breakdown
Programmatic25%
Social42%
Search22%
Display12%
Video15%
CTV3%
Audio2%
Retail Media2%
DOOH2%
Demographics
Median Age
31
Gender Split
51% M / 49% F
Urban
82%
Rural
18%
HH Income (avg)
$3,783
Literacy Rate
99%
Age Brackets
13-178%
18-2418%
25-3424%
35-4420%
45-5416%
55-6410%
65+4%
Performance Benchmarks
Avg CTR
2%
Avg CVR
2.4%
Avg VTR
70%
Engagement Rate
1.3%
Viewability
50%
Brand Safety
50%
Regulation & Privacy
Privacy Framework
None specific
Cookie Status
Limited
Ad Tax
None
Data Localization
Limited
METRIX — Advertising Intelligence Platform