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Oceania
French Polynesia
Digital advertising benchmarks, audience data, and channel insights for French Polynesia (PF).
Key Advertising Metrics
CPM
$4.8
CPC
$0.48
CPA
$13
CPV
$0.014
CPL
$18
CPI
$1.1
Market Overview
Ad Spend
$0.003B
YoY Growth
8%
Mobile Share
78%
Market Maturity
Emerging
Currency
XPF
Population
0.28M
Digital Penetration
Internet72%
Social Media55%
Mobile66%
Smartphone63%
Platform Dominance
Top Platform
Google
Social Dominant
Meta
Search Dominant
Google
Video Dominant
YouTube
Messaging App
WhatsApp
E-Commerce Platform
N/A
Channel Share Breakdown
Programmatic25%
Social35%
Search22%
Display12%
Video15%
CTV3%
Audio2%
Retail Media2%
DOOH2%
Demographics
Median Age
33
Gender Split
48% M / 52% F
Urban
68%
Rural
32%
HH Income (avg)
$7,126
Literacy Rate
92%
Age Brackets
13-178%
18-2418%
25-3424%
35-4420%
45-5416%
55-6410%
65+4%
Performance Benchmarks
Avg CTR
2.4%
Avg CVR
2.4%
Avg VTR
60%
Engagement Rate
2%
Viewability
50%
Brand Safety
50%
Regulation & Privacy
Privacy Framework
Minimal
Cookie Status
Limited
Ad Tax
None
Data Localization
Limited
METRIX — Advertising Intelligence Platform