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Central America
El Salvador
Digital advertising benchmarks, audience data, and channel insights for El Salvador (SV).
Key Advertising Metrics
CPM
$0.7
CPC
$0.07
CPA
$2.5
CPV
$0.002
CPL
$4
CPI
$0.2
Market Overview
Ad Spend
$0.08B
YoY Growth
20%
Mobile Share
90%
Market Maturity
Emerging
Currency
USD
Population
6.3M
Digital Penetration
Internet52%
Social Media45%
Mobile47%
Smartphone45%
Platform Dominance
Top Platform
Google
Social Dominant
Meta
Search Dominant
Google
Video Dominant
YouTube
Messaging App
WhatsApp
E-Commerce Platform
N/A
Channel Share Breakdown
Programmatic25%
Social28%
Search22%
Display12%
Video15%
CTV3%
Audio2%
Retail Media2%
DOOH2%
Demographics
Median Age
28
Gender Split
49% M / 51% F
Urban
45%
Rural
55%
HH Income (avg)
$2,969
Literacy Rate
75%
Age Brackets
13-178%
18-2418%
25-3424%
35-4420%
45-5416%
55-6410%
65+4%
Performance Benchmarks
Avg CTR
2.8%
Avg CVR
2.4%
Avg VTR
60%
Engagement Rate
2%
Viewability
50%
Brand Safety
50%
Regulation & Privacy
Privacy Framework
Minimal
Cookie Status
Limited
Ad Tax
None
Data Localization
Limited
METRIX — Advertising Intelligence Platform