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Turkey
Digital advertising benchmarks, audience data, and channel insights for Turkey (TR).
Key Advertising Metrics
CPM
$1.8
CPC
$0.18
CPA
$5.5
CPV
$0.005
CPL
$8
CPI
$0.4
Market Overview
Ad Spend
$3.5B
YoY Growth
20%
Mobile Share
82%
Market Maturity
Emerging
Currency
TRY
Population
86M
Digital Penetration
Internet83%
Social Media70%
Mobile76%
Smartphone73%
Platform Dominance
Top Platform
Google
Social Dominant
Meta/TikTok
Search Dominant
Google
Video Dominant
YouTube
Messaging App
WhatsApp
E-Commerce Platform
Trendyol
Channel Share Breakdown
Programmatic50%
Social35%
Search22%
Display12%
Video15%
CTV3%
Audio2%
Retail Media2%
DOOH2%
Demographics
Median Age
32
Gender Split
49% M / 51% F
Urban
68%
Rural
32%
HH Income (avg)
$7,147
Literacy Rate
99%
Age Brackets
13-178%
18-2418%
25-3424%
35-4420%
45-5416%
55-6410%
65+4%
Performance Benchmarks
Avg CTR
2.4%
Avg CVR
2.4%
Avg VTR
70%
Engagement Rate
2%
Viewability
50%
Brand Safety
50%
Regulation & Privacy
Privacy Framework
KVKK
Cookie Status
Limited
Ad Tax
2-7% DST
Data Localization
Limited
METRIX — Advertising Intelligence Platform