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Europe
Ukraine
Digital advertising benchmarks, audience data, and channel insights for Ukraine (UA).
Key Advertising Metrics
CPM
$6.6
CPC
$0.66
CPA
$18
CPV
$0.02
CPL
$25
CPI
$1.5
Market Overview
Ad Spend
$0.8B
YoY Growth
13%
Mobile Share
72%
Market Maturity
Emerging
Currency
UAH
Population
36.7M
Digital Penetration
Internet72%
Social Media58%
Mobile66%
Smartphone63%
Platform Dominance
Top Platform
Google
Social Dominant
Meta
Search Dominant
Google
Video Dominant
YouTube
Messaging App
WhatsApp
E-Commerce Platform
Rozetka
Channel Share Breakdown
Programmatic25%
Social35%
Search22%
Display12%
Video15%
CTV3%
Audio2%
Retail Media2%
DOOH2%
Demographics
Median Age
41
Gender Split
49% M / 51% F
Urban
68%
Rural
32%
HH Income (avg)
$6,831
Literacy Rate
92%
Age Brackets
13-175%
18-2414%
25-3420%
35-4422%
45-5418%
55-6414%
65+7%
Performance Benchmarks
Avg CTR
2.4%
Avg CVR
2.4%
Avg VTR
60%
Engagement Rate
2%
Viewability
50%
Brand Safety
50%
Regulation & Privacy
Privacy Framework
Partial
Cookie Status
Limited
Ad Tax
None
Data Localization
Limited
METRIX — Advertising Intelligence Platform