← Back to all countries
South America
Uruguay
Digital advertising benchmarks, audience data, and channel insights for Uruguay (UY).
Key Advertising Metrics
CPM
$3.2
CPC
$0.32
CPA
$9
CPV
$0.01
CPL
$13
CPI
$0.7
Market Overview
Ad Spend
$0.3B
YoY Growth
14%
Mobile Share
78%
Market Maturity
Emerging
Currency
UYU
Population
3.4M
Digital Penetration
Internet88%
Social Media72%
Mobile80%
Smartphone77%
Platform Dominance
Top Platform
Google
Social Dominant
Meta
Search Dominant
Google
Video Dominant
YouTube
Messaging App
WhatsApp
E-Commerce Platform
Mercado Libre
Channel Share Breakdown
Programmatic25%
Social42%
Search22%
Display12%
Video15%
CTV3%
Audio2%
Retail Media2%
DOOH2%
Demographics
Median Age
36
Gender Split
51% M / 49% F
Urban
82%
Rural
18%
HH Income (avg)
$2,435
Literacy Rate
99%
Age Brackets
13-175%
18-2414%
25-3420%
35-4422%
45-5418%
55-6414%
65+7%
Performance Benchmarks
Avg CTR
2%
Avg CVR
2.4%
Avg VTR
70%
Engagement Rate
1.3%
Viewability
50%
Brand Safety
50%
Regulation & Privacy
Privacy Framework
GDPR-aligned
Cookie Status
Strict consent
Ad Tax
None
Data Localization
EU adequacy
METRIX — Advertising Intelligence Platform