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Oceania
Vanuatu
Digital advertising benchmarks, audience data, and channel insights for Vanuatu (VU).
Key Advertising Metrics
CPM
$0.8
CPC
$0.08
CPA
$3
CPV
$0.002
CPL
$4
CPI
$0.2
Market Overview
Ad Spend
$0.005B
YoY Growth
14%
Mobile Share
85%
Market Maturity
Emerging
Currency
VUV
Population
0.33M
Digital Penetration
Internet32%
Social Media18%
Mobile29%
Smartphone28%
Platform Dominance
Top Platform
Google
Social Dominant
Meta
Search Dominant
Google
Video Dominant
YouTube
Messaging App
WhatsApp
E-Commerce Platform
N/A
Channel Share Breakdown
Programmatic25%
Social28%
Search22%
Display12%
Video15%
CTV3%
Audio2%
Retail Media2%
DOOH2%
Demographics
Median Age
23
Gender Split
48% M / 52% F
Urban
45%
Rural
55%
HH Income (avg)
$1,934
Literacy Rate
75%
Age Brackets
13-1712%
18-2422%
25-3420%
35-4416%
45-5414%
55-6410%
65+6%
Performance Benchmarks
Avg CTR
2.8%
Avg CVR
2.4%
Avg VTR
60%
Engagement Rate
2%
Viewability
50%
Brand Safety
50%
Regulation & Privacy
Privacy Framework
Minimal
Cookie Status
Limited
Ad Tax
None
Data Localization
Limited
METRIX — Advertising Intelligence Platform