ACR

AVOD

Ad-Supported Video on Demand. Free streaming with ads. Tubi, Pluto TV.

SVOD

Subscription Video on Demand. Paid, ad-free. Netflix premium.

FAST

Free Ad-Supported Streaming TV. Linear channels on CTV. Pluto TV, Samsung TV Plus.

Pre-Roll

Video ad before content. 6s, 15s, or 30s. Highest completion rates.

Mid-Roll

Video ad during content. Viewer already engaged. Higher tolerance.

Post-Roll

Video ad after content. Lowest completion rates.

Bumper Ad

Non-skippable 6-second video ad. Reach and frequency focused.

Companion Banner

Display ad shown alongside video content.