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Callout Extensions

Short text highlights (Free Shipping, 24/7 Support) in Google Ads.

Related Terms in Platform Jargon

Advantage+ Shopping
Meta's AI campaign for e-commerce. Automates targeting and placements.
Spark Ads
TikTok format boosting organic creator content as paid ads.
Performance Max
Google's all-in-one AI campaign across Search, Display, YouTube, Maps.
Demand Gen
Google campaign type for mid-funnel across YouTube, Discover, Gmail.
Shopping Ads
Product listing ads showing image, price, store name in search results.
Sitelinks
Google Ad extensions showing additional links below main ad.
Custom Product Pages
Apple Search Ads feature for keyword-specific App Store pages.
Koa AI
The Trade Desk's AI engine for bid optimization.

METRIX — Advertising Intelligence Platform