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Data Minimization

Collecting only data necessary for stated purpose. GDPR principle.


Related Terms in Privacy

IDFA
Apple's Identifier for Advertisers. Opt-in only since iOS 14.5 ATT.
ATT
App Tracking Transparency. Apple's consent framework. ~35% opt-in.
Privacy Sandbox
Google's initiative replacing cookies with Topics API and more.
GDPR
EU regulation. Explicit consent for data collection. Fines up to 4% global revenue.
Clean Room
Secure environment for analyzing combined datasets without raw data exposure.
CCPA
California Consumer Privacy Act. Opt-out mechanism for data selling.
CPRA
California Privacy Rights Act. Enhanced CCPA with new rights.
PIPL
China's Personal Information Protection Law. Strictest in Asia.

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