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Email Open Rate

Average 21%. B2B: 15-25%. B2C: 15-22%.

Related Terms in Benchmarks

Industry CTR
Average CTR by industry. E-comm: 2.7%, Finance: 2.9%, Travel: 4.7%.
Industry CPC
Average CPC by industry. E-comm: $1.16, Legal: $6.75, B2B: $3.33.
Industry CVR
Average CVR by industry. E-comm: 2.8%, Finance: 5.5%, Healthcare: 3.4%.
Mobile vs Desktop
Mobile CTR typically 20% higher, Desktop CVR typically 50% higher.
Video Completion Rates
Average: 15s=85%, 30s=72%, 60s=55%. CTV: 95%+.
Social Engagement Rate
Instagram: 1.2%. TikTok: 2.6%. LinkedIn: 0.5%. Twitter/X: 0.04%.
Viewability Standards
MRC standard: 50% pixels visible for 1 second (display), 2 seconds (video).
Brand Safety
Industry average brand-safe rate: 96% for premium, 85% for open exchange.

METRIX — Advertising Intelligence Platform