Open Internet

CTV

Connected TV. Internet-connected television for streaming. Fastest-growing 25%+ YoY.

OTT

Over-The-Top. Content via internet bypassing cable. Netflix, Hulu, Disney+.

DOOH

Digital Out-of-Home. Digital screens: billboards, transit, malls, airports.

Retail Media

Advertising within retailer properties. Amazon, Walmart. Fastest-growing category.

Commerce Media

Any ad connecting product discovery to purchase across open web.

Social Commerce

Shopping directly within social platforms without leaving the app.

Affiliate Marketing

Performance-based model where partners earn commission for driving sales.

Native Advertising

Ads matching the look and feel of surrounding editorial content.