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SKAN 4.0

Latest SKAdNetwork with hierarchical conversion values.

Related Terms in App & Mobile

Deep Linking
URL that opens specific content within a mobile app.
GAID
Google Advertising ID. Android device-level ad identifier.
ASO
App Store Optimization. SEO for app store listings.
Universal Links
iOS deep links that work with or without app installed.
In-App Events
Post-install actions tracked in app: purchase, sign-up.
MMP
Mobile Measurement Partner. AppsFlyer, Adjust, Branch.
Deferred Deep Link
Deep link that works even if app not yet installed.
Push Notification Ads
Advertising via mobile push notification systems.

METRIX — Advertising Intelligence Platform