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Sponsored Content

Paid content that appears editorial but promotes a brand.

Related Terms in Channels

CTV
Connected TV. Internet-connected television for streaming. Fastest-growing 25%+ YoY.
OTT
Over-The-Top. Content via internet bypassing cable. Netflix, Hulu, Disney+.
DOOH
Digital Out-of-Home. Digital screens: billboards, transit, malls, airports.
Retail Media
Advertising within retailer properties. Amazon, Walmart. Fastest-growing category.
Commerce Media
Any ad connecting product discovery to purchase across open web.
Social Commerce
Shopping directly within social platforms without leaving the app.
Affiliate Marketing
Performance-based model where partners earn commission for driving sales.
Native Advertising
Ads matching the look and feel of surrounding editorial content.

METRIX — Advertising Intelligence Platform