UGC

Hook

First 1-3 seconds of video that captures attention. Most critical element.

Safe Zone

Area of ad creative free from platform UI overlays.

Aspect Ratio

Width to height proportion. 9:16 vertical, 1:1 square, 16:9 horizontal.

Thumb-Stopping

Creative that makes users stop scrolling. Requires pattern interrupt.

Pattern Interrupt

Unexpected element breaking normal scroll behavior to grab attention.

Creative Decay

Gradual performance decline as audience fatigues on creative.

Refresh Rate

Frequency of introducing new creative to combat fatigue.

Dynamic Creative

Ads with interchangeable elements personalized per viewer.