← Back to glossaryBrand Safety

Verification Vendor

IAS, DoubleVerify, MOAT. Third-party ad quality measurement.

Related Terms in Brand Safety

Brand Safety
Ensuring ads don't appear alongside harmful or inappropriate content.
IVT
Invalid Traffic. Non-human ad interactions. GIVT (general) and SIVT (sophisticated).
Ad Fraud
Fake impressions, clicks, or conversions generated by bots or bad actors.
MFA
Made-for-Advertising sites. Low-quality sites designed to maximize ad revenue.
Viewability
Measuring whether an ad was actually viewable by a user.
Block List
List of sites, apps, or categories where ads should never appear.
Allow List
Approved list of sites where ads can appear. Most restrictive approach.
Pre-Bid Filtering
Blocking invalid or unsafe inventory before bidding in auctions.

METRIX — Advertising Intelligence Platform