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A
Retail Media
Alibaba/Tmall
Complete advertising spec sheet for Alibaba/Tmall. Formats, character limits, safe zones, buying model, and audience insights.
Ad Formats
P4P SearchZhitongcheSuper RecommendationBrand ZoneLive Shopping
Character Limits
Headline
40 chars
Available CTAs
Buy NowAdd to CartFollow
Safe Zone
Product feed driven.
Best Practices
Double 11 & 618 peak. Live Shopping KOLs 80%+ premium sales.
Platform Details
Buying Model
CPC/CPM auction + reservation
Maturity
Dominant (China)
Audience
1B annual buyers
Ecosystem
Alimama
METRIX — Advertising Intelligence Platform