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Amazon Ads
Complete advertising spec sheet for Amazon Ads. Formats, character limits, safe zones, buying model, and audience insights.
Ad Formats
Sponsored ProductsSponsored BrandsSponsored DisplaySponsored TVAmazon DSPAudio
Character Limits
Headline
50 chars
Primary Text
150 chars
Available CTAs
Shop NowLearn MoreAdd to CartSubscribe
Safe Zone
Product images: white bg, fill 85%.
Best Practices
ACoS target: 15-25% growth. TACoS is the real north star.
Platform Details
Buying Model
CPC auction (Sponsored), CPM (DSP)
Maturity
Dominant (Retail)
Audience
310M active customers
Ecosystem
Amazon Ads Console, DSP
METRIX — Advertising Intelligence Platform