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Retail Media
Amazon Ads (Retail)
Complete advertising spec sheet for Amazon Ads (Retail). Formats, character limits, safe zones, buying model, and audience insights.
Ad Formats
Sponsored ProductsSponsored BrandsSponsored DisplayDSPSponsored TV
Character Limits
Headline
50 chars
Primary Text
150 chars
Available CTAs
Shop NowAdd to CartSubscribe
Safe Zone
White bg, fill 85%.
Best Practices
Brand video in SB drives 3x detail page views.
Platform Details
Buying Model
CPC + CPM
Maturity
Dominant
Audience
310M customers
Ecosystem
Amazon Ads Console
METRIX — Advertising Intelligence Platform