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A
Programmatic
Amazon DSP
Complete advertising spec sheet for Amazon DSP. Formats, character limits, safe zones, buying model, and audience insights.
Ad Formats
DisplayVideoOTTAudioResponsive eCommerce
Character Limits
Headline
50 chars
Primary Text
150 chars
Available CTAs
Shop NowLearn MoreSubscribe
Safe Zone
Standard IAB. OTT: 16:9.
Best Practices
Amazon purchase data. Retarget product viewers across web.
Platform Details
Buying Model
CPM, managed + self-serve
Maturity
Growing DSP
Audience
Amazon shopper data
Ecosystem
Amazon Ads
METRIX — Advertising Intelligence Platform