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A
Gaming
AppLovin
Complete advertising spec sheet for AppLovin. Formats, character limits, safe zones, buying model, and audience insights.
Ad Formats
Rewarded VideoInterstitialPlayableNativeBannerMREC
Available CTAs
InstallPlay NowOpen
Safe Zone
Standard mobile sizes.
Best Practices
MAX mediation highest eCPM. AXON AI engine.
Platform Details
Buying Model
CPI/CPM auction
Maturity
Leading
Audience
Mobile gamers/apps
Ecosystem
AppLovin MAX
METRIX — Advertising Intelligence Platform