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Social
Grab Ads
Complete advertising spec sheet for Grab Ads. Formats, character limits, safe zones, buying model, and audience insights.
Ad Formats
In-App DisplayRide BannerGrabFood SponsoredGrabMart ListingsSplash Screen
Character Limits
Headline
25 chars
Primary Text
80 chars
Available CTAs
Order NowShopLearn MoreBook
Safe Zone
In-app: card format. Ride banner: bottom overlay.
Best Practices
SEA super-app. Captive ride audience. GrabFood 3x incremental orders.
Platform Details
Buying Model
Managed service, self-serve
Maturity
Growing
Audience
187M users, Southeast Asia
Ecosystem
Grab for Business
METRIX — Advertising Intelligence Platform