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LinkedIn

Complete advertising spec sheet for LinkedIn. Formats, character limits, safe zones, buying model, and audience insights.

Ad Formats

Single ImageVideoCarouselDocument AdMessage AdText AdSpotlightFollower AdEvent Ad

Character Limits

Headline
70 chars
Primary Text
150 chars
Description
100 chars

Available CTAs

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Safe Zone

Full frame for feed. Document Ads: design for mobile scroll.

Best Practices

Document Ads 3x engagement. Thought leadership outperforms product content.

Platform Details

Buying Model
Auction, Programmatic (via LinkedIn Marketing Partner)
Maturity
Mature
Audience
900M members, B2B decision makers
Ecosystem
Campaign Manager, LinkedIn Marketing Solutions

METRIX — Advertising Intelligence Platform