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R
Messaging
RCS Messaging
Complete advertising spec sheet for RCS Messaging. Formats, character limits, safe zones, buying model, and audience insights.
Ad Formats
Rich CardsCarouselSuggested ActionsBranded Sender
Character Limits
Headline
160 chars
Primary Text
1000 chars
Available CTAs
BuyVisitCallDirections
Safe Zone
Rich cards: image + text.
Best Practices
Next-gen SMS. Google-powered. 2x engagement vs SMS.
Platform Details
Buying Model
CPM via Google
Maturity
Early
Audience
1B+ RCS-enabled devices
Ecosystem
Google Business Messages
METRIX — Advertising Intelligence Platform