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Reddit

Complete advertising spec sheet for Reddit. Formats, character limits, safe zones, buying model, and audience insights.

Ad Formats

Promoted PostVideo AdCarouselConversation AdProduct AdsFree-Form

Character Limits

Headline
300 chars

Available CTAs

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Safe Zone

Full frame. Text-heavy outperforms polished.

Best Practices

Community-first tone. r/subreddit targeting is key.

Platform Details

Buying Model
Auction
Maturity
Emerging
Audience
52M DAU, niche communities
Ecosystem
Reddit Ads

METRIX — Advertising Intelligence Platform