← Back to all platforms
R
CTV
Roku
Complete advertising spec sheet for Roku. Formats, character limits, safe zones, buying model, and audience insights.
Ad Formats
Home ScreenScreensaverVideoNativeShoppable
Available CTAs
N/A
Safe Zone
Video: 16:9.
Best Practices
Shoppable 2x purchase intent. Home Screen highest visibility.
Platform Details
Buying Model
CPM programmatic + direct
Maturity
Growing
Audience
80M active accounts
Ecosystem
OneView
METRIX — Advertising Intelligence Platform