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S
Social
Snapchat
Complete advertising spec sheet for Snapchat. Formats, character limits, safe zones, buying model, and audience insights.
Ad Formats
Single Image/VideoCollectionStory AdAR LensCommercialDynamicSpotlight
Character Limits
Headline
34 chars
Primary Text
150 chars
Available CTAs
Shop NowWatchInstallSign Up
Safe Zone
Top 15% status bar. Bottom 20% swipe-up CTA.
Best Practices
AR Lenses 3.2x conversion lift. Full-screen vertical only.
Platform Details
Buying Model
Auction, Snap Select reservation
Maturity
Stable
Audience
800M MAU, 13-34 primary, strong MENA
Ecosystem
Ads Manager, Lens Studio
METRIX — Advertising Intelligence Platform