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Audio
Spotify Ads
Complete advertising spec sheet for Spotify Ads. Formats, character limits, safe zones, buying model, and audience insights.
Ad Formats
AudioVideo TakeoverSponsored PlaylistPodcast AdsMarqueeDisplay Overlay
Character Limits
Headline
30 chars
Primary Text
90 chars
Available CTAs
Listen NowLearn MoreShop Now
Safe Zone
Audio: no visual. Video: 16:9. Marquee: full screen mobile.
Best Practices
Mood targeting. Host-read podcast ads 4.4x recall.
Platform Details
Buying Model
CPM auction + self-serve
Maturity
Growing
Audience
615M MAU
Ecosystem
Spotify Ad Studio
METRIX — Advertising Intelligence Platform