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Telegram Ads
Complete advertising spec sheet for Telegram Ads. Formats, character limits, safe zones, buying model, and audience insights.
Ad Formats
Sponsored MessagesMini App AdsChannel Promotion
Character Limits
Primary Text
160 chars
Available CTAs
Open ChannelVisit SiteStart Bot
Safe Zone
Text-only in channels. Mini Apps: full screen.
Best Practices
Channel targeting. Crypto/tech highest engagement.
Platform Details
Buying Model
CPM auction via Telegram Ad Platform
Maturity
Emerging
Audience
900M MAU, privacy-focused
Ecosystem
Telegram Ad Platform
METRIX — Advertising Intelligence Platform