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VK Ads
Complete advertising spec sheet for VK Ads. Formats, character limits, safe zones, buying model, and audience insights.
Ad Formats
Feed PostStoriesClipsMini AppsLead AdsCarouselMarket
Character Limits
Headline
33 chars
Primary Text
220 chars
Available CTAs
JoinShopLearn MoreSubscribeApply
Safe Zone
Feed: full frame. Stories: IG safe zones.
Best Practices
Russia/CIS dominant. Community targeting 1.8x vs interest.
Platform Details
Buying Model
Auction
Maturity
Dominant (Russia)
Audience
100M MAU, Russia/CIS
Ecosystem
VK Ads Cabinet
METRIX — Advertising Intelligence Platform