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WeChat

Complete advertising spec sheet for WeChat. Formats, character limits, safe zones, buying model, and audience insights.

Ad Formats

Moments AdBannerMini ProgramOfficial AccountChannel AdSearch Ad

Character Limits

Headline
40 chars
Primary Text
120 chars

Available CTAs

Learn MoreShop NowFollowDownload

Safe Zone

Moments: center frame. Mini Programs: full screen.

Best Practices

Mini Program drives 5x conversion vs external links.

Platform Details

Buying Model
Auction, contract (Moments)
Maturity
Dominant (China)
Audience
1.3B MAU, China-only
Ecosystem
WeChat Ad Platform

METRIX — Advertising Intelligence Platform