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Messaging
WhatsApp Business
Complete advertising spec sheet for WhatsApp Business. Formats, character limits, safe zones, buying model, and audience insights.
Ad Formats
Click-to-WhatsAppCatalog AdsBroadcast ListsStatus Ads
Character Limits
Primary Text
1024 chars
Available CTAs
MessageShopCall
Safe Zone
Chat: no visual spec.
Best Practices
CTWA from Meta ads = highest intent conversations.
Platform Details
Buying Model
Via Meta Ads Manager
Maturity
Growing
Audience
2B MAU
Ecosystem
WhatsApp Business API
METRIX — Advertising Intelligence Platform