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X
Social
X (Twitter)
Complete advertising spec sheet for X (Twitter). Formats, character limits, safe zones, buying model, and audience insights.
Ad Formats
Image AdVideo AdCarouselTakeoverAmplifyLiveDynamic Product
Character Limits
Primary Text
280 chars
Available CTAs
Visit SiteShopRead MoreInstall
Safe Zone
Full frame. Timeline cards crop to 16:9 on mobile.
Best Practices
Copy under 100 chars. Video autoplay best under 15s.
Platform Details
Buying Model
Auction, Takeover reservation
Maturity
Declining
Audience
556M MAU, news-driven demo
Ecosystem
X Ads Manager
METRIX — Advertising Intelligence Platform