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App Campaign

Google's automated campaign for driving app installs across properties.

Related Terms in Platform Jargon

Advantage+ Shopping
Meta's AI campaign for e-commerce. Automates targeting and placements.
Spark Ads
TikTok format boosting organic creator content as paid ads.
Performance Max
Google's all-in-one AI campaign across Search, Display, YouTube, Maps.
Demand Gen
Google campaign type for mid-funnel across YouTube, Discover, Gmail.
Shopping Ads
Product listing ads showing image, price, store name in search results.
Sitelinks
Google Ad extensions showing additional links below main ad.
Callout Extensions
Short text highlights (Free Shipping, 24/7 Support) in Google Ads.
Custom Product Pages
Apple Search Ads feature for keyword-specific App Store pages.

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