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First-Party Data

Data collected directly from customers. Most valuable, privacy-safe.

Related Terms in Targeting

Retargeting
Ads to people who previously visited your site. 2-5x higher CVR.
Lookalike Audience
Audience resembling best customers, created by platforms using ML.
Custom Audience
Audience from your data: emails, app users, site visitors, CRM.
Contextual Targeting
Ads on pages with relevant content, without user data. Privacy-safe.
Geofencing
Virtual geographic boundary triggering ads when users enter. 100m-5km radius.
Zero-Party Data
Data customers intentionally share: preferences, intentions. Highest trust.
Second-Party Data
Another company's first-party data shared through partnership.
Third-Party Data
Data from external providers aggregated from various sources. Declining value.

METRIX — Advertising Intelligence Platform