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Third-Party Data

Data from external providers aggregated from various sources. Declining value.

Related Terms in Targeting

Ads to people who previously visited your site. 2-5x higher CVR.

Lookalike Audience

Audience resembling best customers, created by platforms using ML.

Custom Audience

Audience from your data: emails, app users, site visitors, CRM.

Contextual Targeting

Ads on pages with relevant content, without user data. Privacy-safe.

Virtual geographic boundary triggering ads when users enter. 100m-5km radius.

First-Party Data

Data collected directly from customers. Most valuable, privacy-safe.

Zero-Party Data

Data customers intentionally share: preferences, intentions. Highest trust.

Second-Party Data

Another company's first-party data shared through partnership.

METRIX — Advertising Intelligence Platform